عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
159253726X
(Number (ISBN
9781592537266
Erroneous ISBN
1610581989 (digital ed.)
Erroneous ISBN
9781610581981 (digital ed.)
NATIONAL BIBLIOGRAPHY NUMBER
Number
b420775
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Brand Bible :
General Material Designation
[Book]
Other Title Information
the complete guide to building, designing, and sustaining brands /
First Statement of Responsibility
edited by Debbie Millman ; Rodrigo Corral Design
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Beverly, Mass. :
Name of Publisher, Distributor, etc.
Rockport Publishers,
Date of Publication, Distribution, etc.
c2012
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
312 p. :
Other Physical Details
col. ill. ;
Dimensions
25 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index
SUMMARY OR ABSTRACT
Text of Note
Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more
PARALLEL TITLE PROPER
Parallel Title
Complete guide to building, designing, and sustaining brands
TOPICAL NAME USED AS SUBJECT
Brand name products
Branding (Marketing)
PERSONAL NAME - PRIMARY RESPONSIBILITY
Millman, Debbie
CORPORATE BODY NAME - ALTERNATIVE RESPONSIBILITY
Rodrigo Corral Design (Firm)
ORIGINATING SOURCE
Date of Transaction
20130417025110.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
