عنوان
پدید آورنده
موضوع
رده
QA76.9.A25 M5824 2015
QA76
.
9
.
A25
M5824
2015
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
1606498487
(Number (ISBN
9781606498484
NATIONAL BIBLIOGRAPHY NUMBER
Number
b421151
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Digital privacy in the marketplace :
General Material Designation
[Book]
Other Title Information
perspectives on the information exchange /
First Statement of Responsibility
George R. Milne
EDITION STATEMENT
Edition Statement
First edition
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xv, 179 pages :
Other Physical Details
illustrations ;
Dimensions
23 cm
SERIES
Series Title
Digital and social media marketing and advertising collection,
ISSN of Series
2333-8830
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages [155]-172) and index
CONTENTS NOTE
Text of Note
1. The information environment and the privacy problem -- 2. Why privacy is needed -- 3. Perspectives of privacy: technology history and academic theories -- 4. Information exchange and privacy in the marketplace -- 5. Information based privacy harms -- 6. Forms of protection -- 7. The future of privacy -- References -- Index
0
SUMMARY OR ABSTRACT
Text of Note
This book examines digital privacy in the marketplace. It focuses on the data exchanges between marketers and consumers, with special attention to the privacy challenges that are brought about by new information technologies. The purpose of this book is to provide a background source to help the reader think more deeply about the impact of privacy issues on both consumers and marketers. It covers topics such as: why privacy is needed, the technological, historical and academic theories of privacy, how market exchange affects privacy, what are the privacy harms and protections available, and what is the likely future of privacy
OTHER EDITION IN ANOTHER MEDIUM
Title
Digital privacy in the marketplace.
International Standard Book Number
9781606498491
TOPICAL NAME USED AS SUBJECT
Computer security
Consumer protection
Data protection
Information resources management-- Security measures
Internet-- Access control
Teleshopping-- Security measures
LIBRARY OF CONGRESS CLASSIFICATION
Class number
QA76
.
9
.
A25
Book number
M5824
2015
PERSONAL NAME - PRIMARY RESPONSIBILITY
Milne, George R.
ORIGINATING SOURCE
Date of Transaction
20150911232241.0
Cataloguing Rules (Descriptive Conventions))
rda
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
