a donor-based approach to the business of raising money /
First Statement of Responsibility
Ken Burnett ; foreword by Jennie Thompson
EDITION STATEMENT
Edition Statement
Second edition
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxxiv, 350 pages ;
Dimensions
24 cm
SERIES
Series Title
Jossey-Bass nonprofit and public management series
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 339-342) and index
SUMMARY OR ABSTRACT
Text of Note
A guide to fundraising for nonprofit organizations, based on understanding the wants and needs of the donor and achieving trust through communication. The strengthening of relationships through involving the donors in the work of the organization or otherwise rewarding them is discussed, and the possibilities for bequest marketing are also explored