عنوان
پدید آورنده
موضوع
رده
HF5823 .D84 1995
HF5823
.
D84
1995
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0844234222
(Number (ISBN
9780844234229
NATIONAL BIBLIOGRAPHY NUMBER
Number
b521873
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
DAGMAR, defining advertising goals for measured advertising results /
General Material Designation
[Book]
First Statement of Responsibility
Solomon Dutka
EDITION STATEMENT
Edition Statement
2nd ed
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
ANA,
Date of Publication, Distribution, etc.
c1995
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xii, 129 p. :
Other Physical Details
ill. ;
Dimensions
24 cm
GENERAL NOTES
Text of Note
"First edition by Russell Colley."
Text of Note
At head of title: Association of National Advertisers
Text of Note
Rev. ed. of: Defining advertising goals for measured advertising results / Russell Colley. 1st ed. 1961
SUMMARY OR ABSTRACT
Text of Note
No aspect of the advertising and marketing process has been more debated, more criticized, or more elusive than the measurement of advertising effectiveness. And while many measurement techniques, methodologies, and theories have appeared over the years, none has stood the test of time better than that presented in DAGMAR: Defining Advertising Goals for Measured Advertising Results. It is a true classic of business literature that for more than three decades has educated advertising students and practitioners on how to think about and how to evaluate advertising expenditures
OTHER EDITION IN ANOTHER MEDIUM
Title
DAGMAR, defining advertising goals for measured advertising results.
TOPICAL NAME USED AS SUBJECT
Advertising
Advertising-- Evaluation
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5823
Book number
.
D84
1995
PERSONAL NAME - PRIMARY RESPONSIBILITY
Dutka, Solomon,1923-
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Colley, Russell.
CORPORATE BODY NAME - ALTERNATIVE RESPONSIBILITY
Association of National Advertisers
ORIGINATING SOURCE
Date of Transaction
20121024090915.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
