عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
3834983195
(Number (ISBN
9783834983190
NATIONAL BIBLIOGRAPHY NUMBER
Number
b590257
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Identitätsbasierte Markenbewertung :
General Material Designation
[Book]
Other Title Information
Grundlagen, theoretische Konzeptualisierung und praktische Anwendung am Beispiel einer Technologiemarke
First Statement of Responsibility
Marc Jost-Benz ; mit einem Geleitwort von Christoph Burmann.
EDITION STATEMENT
Edition Statement
1. Aufl
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Wiesbaden
Name of Publisher, Distributor, etc.
Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden
Date of Publication, Distribution, etc.
2009
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
(xxiii, 248 pages) : illustrations
SERIES
Series Title
Gabler research., Innovatives Markenmanagement.
GENERAL NOTES
Text of Note
Title from PDF title page (SpringerLink, viewed Jul. 5, 2011).
TOPICAL NAME USED AS SUBJECT
Marketing.
PERSONAL NAME - PRIMARY RESPONSIBILITY
Marc Jost-Benz ; mit einem Geleitwort von Christoph Burmann.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Marc Jost-Benz
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
