عنوان
پدید آورنده
موضوع
رده
HF5415.1265
HF5415
.
1265
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
3319219898
(Number (ISBN
3319219901
(Number (ISBN
9783319219899
(Number (ISBN
9783319219905
Erroneous ISBN
9783319219899
NATIONAL BIBLIOGRAPHY NUMBER
Country Code
bnb
Number
b623913
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Social media management :
General Material Designation
[Book]
Other Title Information
technologies and strategies for creating business value /
First Statement of Responsibility
Amy Van Looy.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xix, 250 pages) :
Other Physical Details
illustrations
SERIES
Series Title
Springer texts in business and economics,
ISSN of Series
2192-4333
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
Introduction -- Definitions, Social Media Types and Tools -- Social media Strategy and Return on Investment -- Online Advertising and Viral Campaigns -- Social Customer Relationship Management -- Search Engine Optimization -- Sentiment Analysis and Opinion Mining (Business Intelligence) -- Social Network Data and Predictive Mining (Business Intelligence) -- e-Recruitment -- Crowdfunding -- Legal and Ethical Issues in Social Media -- Wrap-up.
0
SUMMARY OR ABSTRACT
Text of Note
This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
Springer Nature
Stock Number
com.springer.onix. 9783319219905
TOPICAL NAME USED AS SUBJECT
Business-- Computer network resources.
Internet marketing.
Social media.
Business & Economics-- Human Resources & Personnel Management.
Business & Economics-- Industries-- Media & Communications Industries.
Business & Economics-- Information Management.
Business & Economics-- Marketing-- General.
Business applications.
Business-- Computer network resources.
Business mathematics & systems.
Computers-- Electronic Commerce.
Internet marketing.
Media, information & communication industries.
Personnel & human resources management.
Sales & marketing.
Social media.
(SUBJECT CATEGORY (Provisional
BUS070060
JFD
KNT
DEWEY DECIMAL CLASSIFICATION
Number
659
.
14/4
Edition
23
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
1265
PERSONAL NAME - PRIMARY RESPONSIBILITY
Looy, Amy Van
ORIGINATING SOURCE
Date of Transaction
20201221083029.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
270410
Y
