عنوان
پدید آورنده
موضوع
رده
HF5718 .D65 2013
HF5718
.
D65
2013
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
111863764X
(Number (ISBN
1118637658
(Number (ISBN
9781118637647
(Number (ISBN
9781118637654
Erroneous ISBN
1118637623
Erroneous ISBN
9781118637623
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Hooked :
General Material Designation
[Book]
Other Title Information
how leaders connect, engage and inspire with storytelling /
First Statement of Responsibility
Gabrielle Dolan, Yamini Naidu.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Milton, Queensland :
Name of Publisher, Distributor, etc.
J. Wiley & Sons Australia,
Date of Publication, Distribution, etc.
2013.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (1 volume) :
Other Physical Details
illustrations
CONTENTS NOTE
Text of Note
What is business storytelling? -- The importance of business storytelling -- Business storytelling styles -- Crafting your stories -- Making your stories shine -- Practising and delivering stories -- Secret storytelling business -- Getting your stories out there -- Implementing storytelling into your organisation -- Giving it a go -- Story index.
0
SUMMARY OR ABSTRACT
Text of Note
In today's hyper-competitive business environment, leaders who can engage and inspire their teams and organisations have a distinct advantage. Using the art of effective storytelling, leaders can defeat information overload to inspire the emotion and effort needed to adopt new strategies, attract new clients, or win new business. Dry facts and data fade from memory over time, but an engaging story is difficult to forget. In Hooked, communication and business storytelling experts Gabrielle Dolan and Yamini Naidu use real-world examples and proven, effective techniques to teach the skill of great business storytelling. They explain what good storytelling is, why business leaders need to learn it, how to create effective stories, and how to practice for perfection.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
Safari Books Online
Stock Number
CL0500000303
OTHER EDITION IN ANOTHER MEDIUM
Title
Hooked.
International Standard Book Number
1118637623
PARALLEL TITLE PROPER
Parallel Title
How leaders connect, engage and inspire with storytelling
TOPICAL NAME USED AS SUBJECT
Business communication.
Business presentations.
Communication in management.
Leadership.
Psychology, Industrial.
Storytelling.
Business communication.
Business presentations.
Communication in management.
Leadership.
Psychology, Industrial.
Storytelling.
DEWEY DECIMAL CLASSIFICATION
Number
650
.
1
Number
658
.
4092
Edition
23
Edition
23
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5718
Book number
.
D65
2013
PERSONAL NAME - PRIMARY RESPONSIBILITY
Dolan, Gabrielle.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Naidu, Yamini.
ORIGINATING SOURCE
Date of Transaction
20200822151739.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
