عنوان

Advances in national brand and private label marketing :

(Number (ISBN

3030189112

(Number (ISBN

3030189120

(Number (ISBN

9783030189112

(Number (ISBN

9783030189129

Erroneous ISBN

3030189104

Erroneous ISBN

9783030189105

Title Proper

Advances in national brand and private label marketing :

General Material Designation

[Book]

Other Title Information

sixth International Conference, 2019 /

First Statement of Responsibility

Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Anne Roggeveen, editors.

Place of Publication, Distribution, etc.

Cham, Switzerland :

Name of Publisher, Distributor, etc.

Springer,

Date of Publication, Distribution, etc.

[2019]

Date of Publication, Distribution, etc.

©2019

Specific Material Designation and Extent of Item

1 online resource

Series Title

Springer proceedings in business and economics,

ISSN of Series

2198-7254

Text of Note

Includes bibliographical references and index.

Text of Note

Intro; Preface; Organization; Conference Chairs; Program Committee; Program Organizing Committee; Contents; Strategic Issues and Theoretical Research; The Impact of Age on the Relationship Between Assortment Size and Perceived Value; Abstract; 1 Introduction; 2 Research Problem; 3 Methods; 4 Results; 5 Discussion; References; Impact of Category-Specific Demand Environment on Store Brand Quality Positioning: Empirical Evidence; 1 Introduction; 2 Observational Data; 3 Conjoint Analysis; 4 Scanner Panel Data Analysis; 5 Summary; References

Text of Note

3.1 Hypotheses Related to the Stimuli-Antecedents Variables3.2 Hypotheses Related to the Organism-Mediating Variables; 3.3 Hypotheses Related to the Response-Consequences Variables; 4 Conclusions; Appendix: Proposed Model; References; Investigating Private Labels' Success Against National Brands in the Men's Razor Category; Abstract; 1 Introduction; 2 Determinants of Private Label Success; 3 Application of the Model to Blade and Schick; 3.1 Consumer Driven Determinants; 3.2 Retailer Driven Determinants; 3.3 National Manufacturer Driven Determinants; 4 Managing Brand Portfolios; 5 Perspective

Text of Note

5.3.3 Innovation and Brand Value6 Conclusions and Managerial Implications; 7 Limitations and Future Research; Acknowledgements; References; Assortment and Retailing: A Trendy Couple; Abstract; 1 Introduction; 2 Methodology; 3 Results and Discussion; 4 Conclusions and Managerial Implications; References; Measuring the Experiential Marketing Orientation Management of Shopping Centres; Abstract; 1 Introduction; 2 Background: Market Orientation, Customer Experience Management and Experiential Marketing; 3 Methodology; 4 Results; 5 Conclusions, Limitations and Future Research; Acknowledgements

Text of Note

The Interplay Between Manufacturer Brands and Private Labels: Radical Innovation in Consumer Packaged Goods in SpainAbstract; 1 Introduction; 2 Overview of the Literature and Background; 2.1 Conceptualization of Innovation; 2.2 Consumer Packaged Goods; 2.3 Private Labels in EU; 2.4 Interaction Between PL and Innovation; 3 Aim; 4 Methodology; 5 Findings and Discussion; 5.1 MBs Leading Innovation Reduces PL Market Share Growth; 5.2 Limited Availability of Innovation to Consumers; 5.3 Features of the Most Innovative Categories; 5.3.1 Type of product; 5.3.2 Innovation and PL Market Share

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8

8

8

Text of Note

"The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researchers around the world on marketing issues that retailers, store brand managers and national brand managers are facing. The three-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, economics and statistics. Further, it addressed diverse areas of application such as innovation, retail market structure, social media, consumer decision-making, store loyalty, assortment size, digital transformation, ethical aspects, cultural dimensions, and private label pricing. This volume gathers the proceedings of the 2019 NB & PL marketing conference in a collection of outstanding contributions that employ a wide variety of theoretical and methodological approaches."--Back cover.

Source for Acquisition/Subscription Address

Springer Nature

Stock Number

com.springer.onix.9783030189112

Title

Advances in national brand and private label marketing.

International Standard Book Number

9783030189105

International Standard Book Number

9783030189129

Branding (Marketing), Congresses.

Branding (Marketing)

BUSINESS & ECONOMICS-- Industrial Management.

BUSINESS & ECONOMICS-- Management Science.

BUSINESS & ECONOMICS-- Management.

BUSINESS & ECONOMICS-- Organizational Behavior.

BUS-- 041000

BUS-- 042000

BUS-- 082000

BUS-- 085000

KJS

KJS

KJSM

Number

Edition

Class number

Book number

Gázquez Abad, Juan Carlos

Martínez-López, Francisco J., (Francisco José)

Roggeveen, Anne L.

International Conference on Research on National Brand and Private Label Marketing(6th :2019 :, Granada, Spain)

Date of Transaction

20200823090551.0

Cataloguing Rules (Descriptive Conventions))

pn

Electronic name

[Book]

Y