Part I: Betting Billions. Back to "Normal". "It Could Never Happen Here". Other Microsoft Initiatives. The Executive Retreat: March 1999. A Real Danger Emerges. "Bill Meetings. Under New Management. Changing Vision. Or We Could Just Buy Someone? "Hail Mary". The St. Valentine's Day Massacre. Incenceivable. The GDC Reveal. It's a Go! Now What? Xbox ATG. The Xbox OS. Early Reveal. Launch Titles. Third-Party Titles. Marketing Xbox. Hardware -- A Rocky Finish. Pre-Launch. Midnight Madness. Xbox -- the First Year. Part II: Xbox Gets Connected. Early Live Visions. Developing Xbox Live. Completing Xbox Live. Promoting Xbox Live. Xbox Live Beta. Xbox Live Launch. Author's Postscript.