scalogram analysis and the semantic differential test
.PUBLICATION, DISTRIBUTION, ETC
Name of Publisher, Distributor, etc.
Keele University
Date of Publication, Distribution, etc.
1969
DISSERTATION (THESIS) NOTE
Dissertation or thesis details and type of degree
Thesis (Ph.D.)
Text preceding or following the note
1969
SUMMARY OR ABSTRACT
Text of Note
The supposed identity of the evaluative factor of the semantic differential with another measure of attitude, a Guttman scale, is discussed and empirically investigated. Theoretical considerations suggest that the degree of association observed may vary, according to the operation of a number of factors relating to the content and form of constructed scales. An empirical investigation, based on the responses of 1008 subjects, to the concept OBEDIENCE, and to a comparable Guttman scale, is reported. The degree of association found, C = 0.41, did not permit the postulation of a relationship of near identity between the two measures.