عنوان
پدید آورنده
موضوع
رده
HF5415.123 .S54 2007
HF5415
.
123
.
S54
2007
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0324321430
(Number (ISBN
0324408072
(Number (ISBN
9780324321432
(Number (ISBN
9780324408072
NATIONAL BIBLIOGRAPHY NUMBER
Number
b712955
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Advertising, promotion, and other aspects of integrated marketing communications /
General Material Designation
[Book]
First Statement of Responsibility
Terence A. Shimp.
EDITION STATEMENT
Edition Statement
7th ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Mason, OH :
Name of Publisher, Distributor, etc.
Thomson/South-Western,
Date of Publication, Distribution, etc.
©2007.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxii, 629 pages :
Other Physical Details
illustrations ;
Dimensions
29 cm
GENERAL NOTES
Text of Note
Revised edition of: Advertising, promotion & supplemental aspects of integrated marketing communications. 6th ed. c2003.
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and indexes.
SUMMARY OR ABSTRACT
Text of Note
"Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, 7e provides the reader with a contemporary view of the role and importance of marketing communications. The text emphasizes the role of integrated marketing communication (IMC) in enhancing the equity of brands, and provides thorough coverage of all aspects of an IMC program: advertising, promotions, packaging and branding strategies, point-of-purchase communications, marketing-oriented public relations, word-of-mouth buzz creation, and event- and cause-oriented sponsorships."--Jacket.
TOPICAL NAME USED AS SUBJECT
Advertising.
Communication in marketing.
Direct marketing.
Sales promotion.
Communication en marketing.
Marketing direct.
Publicité
Ventes-- Promotion.
Advertising.
Communication in marketing.
Direct marketing.
Sales promotion.
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/2
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
123
Book number
.
S54
2007
PERSONAL NAME - PRIMARY RESPONSIBILITY
Shimp, Terence A.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Shimp, Terence A.
ORIGINATING SOURCE
Date of Transaction
20201208032505.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
