عنوان
پدید آورنده
موضوع
رده
HF5718.3
HF5718
.
3
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0814409733
(Number (ISBN
081447473X
(Number (ISBN
128127139X
(Number (ISBN
6611271392
(Number (ISBN
9780814409732
(Number (ISBN
9780814474730
(Number (ISBN
9781281271396
(Number (ISBN
9786611271398
NATIONAL BIBLIOGRAPHY NUMBER
Number
b713615
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
The language of success :
General Material Designation
[Book]
Other Title Information
business writing that informs, persuades, and gets results /
First Statement of Responsibility
Tom Sant.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
AMACOM,
Date of Publication, Distribution, etc.
[2008]
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource
GENERAL NOTES
Text of Note
Includes bibliographical references and index.
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
1. Introduction -- Where we're going and why the trip is worth taking -- Igniting firestorms -- Screaming in print -- Living in the midst of revolution -- Eight tips for creating successful e-mail -- Moving beyond the mechanical -- 2. The problem : how fluff, guff, geek, and weasel ruin your writing -- Language : the medium of business -- The language of success -- Four languages that don't work -- Fluff -- Guff -- Geek -- Weasel -- Is clear writing a lost art? -- 3. The principles : modern methods in business writing -- Write the way you speak -- Respect the medium -- The core principles of the language of success -- Clarity -- Conciseness -- Correctness -- Suitability for the audience -- Suitability for the purpose -- Purposes and patterns for the whole message -- Writing to inform -- Writing to evaluate -- Writing to persuade -- 4. The practice : real-world applications of the language of success -- Writing to inform -- Simple announcements -- Giving instructions -- Answering questions -- Project updates and summaries -- Clarifying information -- Writing to evaluate -- Comparison and contrast -- Definition and classification -- Offering an informed opinion -- Competitive analysis -- Performance appraisals -- Writing to motivate -- Making a request -- Instructing -- Reprimanding -- Communicating with employees : morale -- Communicating with suppliers : responsiveness -- Communicating with customers : loyalty -- Communicating with investors : commitment -- Communicating bad news -- Writing to persuade -- Cold call messages, introducing yourself and your company -- Setting a meeting -- Following up from a meeting -- Announcing a new product or service -- Responding to a request for information -- Checking on customer satisfaction -- Nurture messages -- Recommendations and proposals -- Presenting a new idea to management or colleagues -- 5. Your potential.
0
SUMMARY OR ABSTRACT
Text of Note
Master the elusive art of clear, concise, and effective writing.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
OverDrive, Inc.
Source for Acquisition/Subscription Address
Safari Books Online
Stock Number
9E116336-6044-4A41-8070-8A6EF61B475F
Stock Number
CL0500000030
OTHER EDITION IN ANOTHER MEDIUM
Title
The language of success
International Standard Book Number
9780814474730 (pbk.)
TOPICAL NAME USED AS SUBJECT
Business communication.
Business writing.
BUSINESS & ECONOMICS-- Business Communication-- General.
Business communication.
Business writing.
(SUBJECT CATEGORY (Provisional
BUS-- 007000
KMVL
DEWEY DECIMAL CLASSIFICATION
Number
658
.
4/53
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5718
.
3
PERSONAL NAME - PRIMARY RESPONSIBILITY
Sant, Tom.
ORIGINATING SOURCE
Date of Transaction
20201208035904.0
Cataloguing Rules (Descriptive Conventions))
rda
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
