عنوان
پدید آورنده
موضوع
رده
HF1416 .H46 2003
HF1416
.
H46
2003
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0470848928
(Number (ISBN
9780470848920
NATIONAL BIBLIOGRAPHY NUMBER
Number
b713834
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Global account management :
General Material Designation
[Book]
Other Title Information
creating value /
First Statement of Responsibility
H. David Hennessey and Jean-Pierre Jeannet.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Chichester :
Name of Publisher, Distributor, etc.
John Wiley & Sons,
Date of Publication, Distribution, etc.
©2003.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
x, 260 pages :
Other Physical Details
illustrations ;
Dimensions
24 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
Global drivers and global account management -- Analyzing a global customers industry -- Analyzing the global logic of key account's business -- Developing strategy for a global customers business -- Developing and delivering the value proposition -- The global account management team -- Supporting and implementing global account management -- Global account management in action: case studies: Xerox, Marriott International, Hewlett Packard.
0
SUMMARY OR ABSTRACT
Text of Note
If you buy a new BMW you may be surprised as much by the owner's manual as by the car itself. Thin, personalized, and containing information only on the features you have selected in the language you speak, it is the result of a year's collaboration with Xerox that has radically improved the product and decimated costs. It is just one example of the new organizational structures and processes being developed at leading companies to serve the global marketplace.
OTHER EDITION IN ANOTHER MEDIUM
Title
Global account management : creating value.
TOPICAL NAME USED AS SUBJECT
Export marketing, Case studies.
Export marketing.
Marketing-- Key accounts.
Export marketing.
Internationales Marketing
Kundengruppenmanagement
Kundenmanagement
Marketing-- Key accounts.
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/48
Edition
21
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF1416
Book number
.
H46
2003
OTHER CLASS NUMBERS
Class number
QP
620
Class number
QP
621
System Code
rvk
System Code
rvk
PERSONAL NAME - PRIMARY RESPONSIBILITY
Hennessey, Hubert D.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Jeannet, Jean-Pierre.
ORIGINATING SOURCE
Date of Transaction
20201208041132.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
