عنوان
پدید آورنده
موضوع
رده
HF6146.I58 T88 2008eb
HF6146
.
I58
T88
2008eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0313352976
(Number (ISBN
9780313352973
Erroneous ISBN
0313352968
Erroneous ISBN
9780313352966
NATIONAL BIBLIOGRAPHY NUMBER
Number
b755105
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Advertising 2.0 :
General Material Designation
[Book]
Other Title Information
social media marketing in a Web 2.0 world /
First Statement of Responsibility
Tracy L. Tuten.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Westport, Conn. :
Name of Publisher, Distributor, etc.
Praeger,
Date of Publication, Distribution, etc.
©2008.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (viii, 202 pages) :
Other Physical Details
illustrations
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 187-198) and index.
CONTENTS NOTE
Text of Note
Advertising online : engaging consumers with web 2.0 -- Socialcentricity and the emergence of social media marketing -- Friendvertising : advertising and brand building with social networks -- Advertising in the imagination : social virtual networks and the vlobalization of brands -- From moments to minutes : advertising with social play -- Influence the influencers : building brands with social news media -- Citizen advertising : consumer-told brand folklore -- In my opinion : the social influence of consumer product reviews -- Social fiction : branding with alternate reality games -- Ads in play : immersing brands in and around social games -- Social media impact : balancing metrics and insight for advertising success.
0
SUMMARY OR ABSTRACT
Text of Note
Professor and advertising pro Tracy L. Tuten shows old-line marketers how to take advantage of the newfangled concepts and tools Web 2.0 enables.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
Greenwood eBooks
Source for Acquisition/Subscription Address
OverDrive, Inc.
Stock Number
E8033D82-B42E-4956-A69A-111422C70477
OTHER EDITION IN ANOTHER MEDIUM
Title
Advertising 2.0.
International Standard Book Number
0313352968
TOPICAL NAME USED AS SUBJECT
Branding (Marketing)
Internet advertising.
Internet marketing.
Online social networks.
Branding (Marketing)
BUSINESS & ECONOMICS-- Advertising & Promotion.
Internet advertising.
Internet marketing.
Kundenbindung
Markenpolitik
Marketing
Online social networks.
Online-Community
Werbung
World Wide Web 2.0
(SUBJECT CATEGORY (Provisional
BUS-- 002000
DEWEY DECIMAL CLASSIFICATION
Number
659
.
14/4
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF6146
.
I58
Book number
T88
2008eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Tuten, Tracy L.,1967-
ORIGINATING SOURCE
Date of Transaction
20201204150711.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
