عنوان
پدید آورنده
موضوع
رده
HF5415.13 .B43 2006eb
HF5415
.
13
.
B43
2006eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0080501168
(Number (ISBN
0750680040
(Number (ISBN
1136420649
(Number (ISBN
1136420681
(Number (ISBN
113642069X
(Number (ISBN
9780080501161
(Number (ISBN
9780750680042
(Number (ISBN
9781136420641
(Number (ISBN
9781136420689
(Number (ISBN
9781136420696
Erroneous ISBN
9780750680042
NATIONAL BIBLIOGRAPHY NUMBER
Number
b758880
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Marketing planning, 2006-2007 /
General Material Designation
[Book]
First Statement of Responsibility
Karen Beamish and Ruth Ashford.
EDITION STATEMENT
Edition Statement
1st ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Amsterdam :
Name of Publisher, Distributor, etc.
Elsevier/Butterworth-Heinemann,
Date of Publication, Distribution, etc.
2006.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xi, 400 pages) :
Other Physical Details
illustrations
SERIES
Series Title
The official CIM coursebook.
GENERAL NOTES
Text of Note
"Professional diploma in marketing, 2006-2007 syllabus"--Cover.
Text of Note
At head of title: The Chartered Institute of Marketing.
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
Unit 1. Introduction to marketing planning -- unit 2. The marketing audit -- unit 3. Marketing planning, implementation and control -- unit 4. Branding and its impact upon marketing decisions and the marketing communications mix -- unit 5. Product operations -- unit 6. Price operations -- unit 7. Place operations -- unit 8. Managing marketing relationships -- unit 9. International marketing -- unit 10. Industrial/business-to-business, FMCGs and services marketing (including the services mix) -- unit 11. Not-for-profit, SMEs and virtual marketing.
0
OTHER EDITION IN ANOTHER MEDIUM
Title
Marketing planning, 2006-2007.
International Standard Book Number
9780750680042
COVER TITLE
Cover Title
Marketing planning
TOPICAL NAME USED AS SUBJECT
Marketing-- Planning-- Examinations, Study guides.
BUSINESS & ECONOMICS-- Green Business.
Marketing-- Management.
Marketing-- Planning.
(SUBJECT CATEGORY (Provisional
BUS-- 094000
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/02
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
13
Book number
.
B43
2006eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Beamish, Karen.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Ashford, Ruth.
CORPORATE BODY NAME - ALTERNATIVE RESPONSIBILITY
Chartered Institute of Marketing.
ORIGINATING SOURCE
Date of Transaction
20201204185046.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
