Acknowledgments; Introduction; 1 Ignorance Isn't Bliss: It's EXPENSIVE; 2 Know Thyself ... and You'll Know Others, Too; 3 Elementary School Math: Quantifying Value; 4 Customers' Delight: Discovering the Value; 5 Icing on the Cake: Bundling for Greater Profits; 6 Avoiding No: Using Options to Close the Sale; 7 Value as a Marketing Tool: Attracting the Right Buyers; 8 The Value Trap: Avoiding the Pitfalls of Change; 9 The Economy: It Just Doesn't Matter!; 10 Make More, Work Less; Notes; Index.
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SUMMARY OR ABSTRACT
Text of Note
Few businesses are compensated well for the value they provide.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
OverDrive, Inc.
Stock Number
18D42F04-B4CC-4E2B-949F-9B9A44F619A6
OTHER EDITION IN ANOTHER MEDIUM
Title
Pricing for profit.
International Standard Book Number
0814415172
TOPICAL NAME USED AS SUBJECT
Marketing.
Markup.
Pricing.
BUSINESS & ECONOMICS-- Sales & Selling-- Management.