Includes bibliographical references (pages 143-149) and index.
CONTENTS NOTE
Text of Note
Origins and history of Starbucks -- The founders and early management team -- Strategies and innovations : the coffee culture -- Guiding principles and coffee social responsibility -- How Starbucks moved ahead of the competition -- Financial results and Starbucks leadership -- Controversy and coffee competition -- Transition and future prospects.
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SUMMARY OR ABSTRACT
Text of Note
Starbucks tells the story of how a single retail outlet opened in 1971 became the world's largest chain of coffeehouses, and for that matter, one of the largest franchises of any kind, with over 10 billion in sales in 2008.