Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research /
General Material Designation
[Book]
First Statement of Responsibility
edited by Arch G. Woodside, Carol M. Megehee, Alfred Ogle.
EDITION STATEMENT
Edition Statement
1st ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Bingley :
Name of Publisher, Distributor, etc.
Emerald,
Date of Publication, Distribution, etc.
2009.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xv, 308 pages) :
Other Physical Details
illustrations.
SERIES
Series Title
Advances in culture, tourism and hospitality research,
Volume Designation
v. 3
ISSN of Series
1871-3173 ;
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references.
CONTENTS NOTE
Text of Note
Cultural psyche and cross-cultural research methods / Patricia Berwick -- Brand image, equity, and sports sponsorship / David N. Bibby -- Using an ethnographic approach to understand the adjustment journey of international students at a university in England / Lorraine Brown -- How consumption values affect destination image formation / Haywantee Ramkissoon, Robin Nunkoo and Dogan Gursoy -- Morphology of a hotel tradition: the guest questionnaire / Alfred Ogle -- How unconscious needs influence traveler's interpretations and preferences of alternative tours and hotels / Xuan Van Tran and Arch G. Woodside.
0
SUMMARY OR ABSTRACT
Text of Note
"Volume 3 of Advances in Culture, Tourism and Hospitality Research examines how research tools affect theory advances in culture and tourism research. Using visual narrative art to explicate unconscious thinking that shapes trip plans and visits, building tree diagrams of streams of antecedent conditions associating with extreme behavior (e.g., road rage, chronic casino gambling), and research methods that go beyond quantitative/qualitative taxonomies are examples of the unique themes covered in this volume. The papers focus on how to gain meaning from data to thus look at how streams of antecedent conditions result in tourism behavior"--Publisher's description.
OTHER EDITION IN ANOTHER MEDIUM
Title
Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research.
International Standard Book Number
9781849506038
TOPICAL NAME USED AS SUBJECT
Tourism-- Social aspects.
BUSINESS & ECONOMICS-- Industries-- Hospitality, Travel & Tourism.