عنوان

BrandDigital :

(Number (ISBN

0230606040

(Number (ISBN

9780230606043

Number

b781998

Title Proper

BrandDigital :

General Material Designation

[Book]

Other Title Information

simple ways top brands succeed in the digital world /

First Statement of Responsibility

Allen P. Adamson ; foreword by David Kirkpatrick.

Edition Statement

1st ed.

Place of Publication, Distribution, etc.

New York :

Name of Publisher, Distributor, etc.

Palgrave Macmillan,

Date of Publication, Distribution, etc.

2008.

Specific Material Designation and Extent of Item

xiv, 274 pages :

Other Physical Details

illustrations ;

Dimensions

25 cm

Text of Note

Includes index.

Text of Note

The importance of gaining superior consumer insight -- The importance of relevant differentiation -- The importance of delivering on your brand promise -- The importance of a simple idea -- The importance of a clear brand voice -- The importance of following the customer's journey -- Stop, look, and listen : get insights about your digital audience -- Call attention to what makes your brand relevantly different -- Keep your brand's promise -- Start with a simple idea -- Establish a clear brand voice -- Identify where you can play to win -- BrandDigital: The top ideas to remember.

0

Text of Note

Since the publication of his bestselling book BrandSimple, advertising expert Allen Adamson has devoted his research to the cutting edge of digital technology and its intersections with brand marketing. This timely book discusses how global digital acceleration has the social networking and customer-based brand promotion of websites such as Google, YouTube, Craigslist, Wikipedia, Facebook, and MySpace. Adamson explains how to harness the multiple functions of new technologies such as the Blackberry and iPhone, and discusses the impact of rapid globalization on the digital-age brand as well as the importance of social initiatives and the opinions of newly web-based preteens and teens. Citing specific case studies of successful branding through social networking, digital word-of-mouth, consumer-generated ideas, and "green" branding, The Digital Brand offers a comprehensive assessment of the future's marketing landscape.

Source for Acquisition/Subscription Address

St Martins Pr, C/O Mps 16365 James Madison Hwy Us Hwy 15, Gordonsville, VA, USA, 22942, (212)6745151

Parallel Title

Brand digital

Brand name products.

Branding (Marketing)

Internet marketing.

Brand name products.

Branding (Marketing)

Internet marketing.

Number

Edition

Class number

Book number

Adamson, Allen P.

Date of Transaction

20201206203721.0

Electronic name

[Book]

Y