عنوان
پدید آورنده
موضوع
رده
HF5548.32 .M38 2002
HF5548
.
32
.
M38
2002
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0750652934
(Number (ISBN
9780750652933
NATIONAL BIBLIOGRAPHY NUMBER
Number
b790406
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
E-Business :
General Material Designation
[Book]
Other Title Information
a jargon-free practical guide /
First Statement of Responsibility
J.A. Matthewson.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Oxford :
Name of Publisher, Distributor, etc.
Butterworth-Heinemann,
Date of Publication, Distribution, etc.
2002.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xi, 191 pages :
Other Physical Details
illustrations ;
Dimensions
24 cm
GENERAL NOTES
Text of Note
Includes index.
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes index.
CONTENTS NOTE
Text of Note
1. Introducing the fourth channel -- 2. Developing the e-business plan -- 3. The online buying process -- 4. e-Branding -- what's in a domain name? -- 5. Customer loyalty and the Internet -- 6. Developing best practice in e-business strategy -- 7. Best practice e-marketing -- 8. Best practice customer service online -- 9. Online customer relationship management -- 10. Permission and one-to-one marketing -- 11. e-Business case studies.
0
SUMMARY OR ABSTRACT
Text of Note
This work is an introductory, non-technical look at offering a practical hands-on guide to developing and implementing an e-commerce strategy.
TOPICAL NAME USED AS SUBJECT
Electronic commerce.
Commerce électronique.
Electronic commerce.
Electronic Commerce.
DEWEY DECIMAL CLASSIFICATION
Number
658
.
054678
Edition
21
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5548
.
32
Book number
.
M38
2002
OTHER CLASS NUMBERS
Class number
F713
.
36-62
Class number
QR
760
System Code
clc
System Code
rvk
PERSONAL NAME - PRIMARY RESPONSIBILITY
Matthewson, J. A.
ORIGINATING SOURCE
Date of Transaction
20201207034817.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
