عنوان
پدید آورنده
موضوع
رده
HF5415.13 .M664 2006
HF5415
.
13
.
M664
2006
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0203967518
(Number (ISBN
661052209X
(Number (ISBN
9780203967515
(Number (ISBN
9786610522095
Erroneous ISBN
0415380790
Erroneous ISBN
0415380804
Erroneous ISBN
9780415380799
Erroneous ISBN
9780415380805
NATIONAL BIBLIOGRAPHY NUMBER
Number
b791382
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Marketing :
General Material Designation
[Book]
Other Title Information
the basics /
First Statement of Responsibility
Karl Moore and Niketh Pareek.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
Routledge,
Date of Publication, Distribution, etc.
2006.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (vi, 220 pages) :
Other Physical Details
illustrations
SERIES
Series Title
The basics
GENERAL NOTES
Text of Note
Includes index.
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
What is marketing management? -- Marketing as a corporate function -- Product and placement -- Price -- Promotion -- People -- Segmentation, targeting, and positioning -- Market research : seeking deep insight into the customer's world and mind -- Global marketing.
0
SUMMARY OR ABSTRACT
Text of Note
A useful resource for students or practitioners looking to improve their understanding of marketing fundamentals in a global context, this text covers the basic functions of marketing, its role in corporate decision-making and the importance of competitive strategies.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
eBook Library
Stock Number
EBL268667
OTHER EDITION IN ANOTHER MEDIUM
Title
Marketing.
International Standard Book Number
9780203967515
TOPICAL NAME USED AS SUBJECT
Consumer behavior-- Research.
Export marketing-- Management.
Marketing-- Management.
Marketing research.
Consommateurs-- Comportement-- Recherche.
Marketing-- Gestion.
Marketing international-- Gestion.
Marketing-- Recherche.
Consumer behavior-- Research.
Export marketing-- Management.
Marketing-- Management.
Marketing research.
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
13
Book number
.
M664
2006
OTHER CLASS NUMBERS
Class number
85
.
40
System Code
bcl
PERSONAL NAME - PRIMARY RESPONSIBILITY
Moore, Karl.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Pareek, Niketh.
ORIGINATING SOURCE
Date of Transaction
20201207044320.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
