" Mothers, Children, and Alcohol in Reagan's America
Subsequent Statement of Responsibility
Herzberg, David
.PUBLICATION, DISTRIBUTION, ETC
Name of Publisher, Distributor, etc.
State University of New York at Buffalo
Date of Publication, Distribution, etc.
2020
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
230
DISSERTATION (THESIS) NOTE
Dissertation or thesis details and type of degree
Ph.D.
Body granting the degree
State University of New York at Buffalo
Text preceding or following the note
2020
SUMMARY OR ABSTRACT
Text of Note
When Candy Lightner founded Mothers Against Drunk Drivers (MADD) in 1980 following the death of her daughter, there was little reason to think the group would succeed in its mission. To stigmatize such a common drinking practice would threaten to upset a model of acceptable social alcohol use that had held since the defeat of Prohibition, and the group's maternalist identity and strategy threatened to paint it as a neo-prohibitionist organization. Despite those obstacles, MADD was an immediate success, transforming drunk driving from a minor folk crime into one of the most prominent social issues of the day and forcing Ronald Reagan to sign legislation raising the minimum legal drinking age to twenty-one. MADD was successful because its rhetoric of endangered children resonated with growing numbers of white, middle class parents who responded to the economic and social disruptions of the 1970s by asserting greater control over their children and investing more and more emotional labor in preparing their children for success in (and protecting them from the threats posed by) what seemed to be an increasingly hostile world. In so doing, MADD joined with other parent power organizations in redefining the family as the center of American political life, amplifying and reinforcing many of the messages of the emerging conservative right through the seemingly apolitical language of a grieving mother.