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Classic failures in product marketing: marketing principles violations and how to aviod them
پدید آورنده
/ Donald W. Hendon
موضوع
Product failures - United States,Business failures - United States,Marketing - United States,New products - United States
رده
658
.
8
H487c
کتابخانه
Central Library and Archive Center of shahid Beheshti University
محل استقرار
استان:
Tehran
ـ شهر:
Tehran
تماس با کتابخانه :
22431916
-
021
NATIONAL BIBLIOGRAPHY NUMBER
Number
237464
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Classic failures in product marketing: marketing principles violations and how to aviod them
General Material Designation
[book]
First Statement of Responsibility
/ Donald W. Hendon
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
London
Name of Publisher, Distributor, etc.
: Quorum Books
Date of Publication, Distribution, etc.
، 1990, 1989
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
205 p
GENERAL NOTES
Text of Note
Includes index
TOPICAL NAME USED AS SUBJECT
Entry Element
Product failures - United States
Entry Element
Business failures - United States
Entry Element
Marketing - United States
Entry Element
New products - United States
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8
H487c
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
.
15
.
H46
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Entry Element
Hendon, Donald W.
Relator Code
author
ORIGINATING SOURCE
Country
ایران
LOCATION AND CALL NUMBER
Call Number
HF 5415 .15 .H46
Previous cataloging
BL
1
Y
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