عنوان
پدید آورنده
موضوع
رده
659 .1 A111A 1987
659
.
1
A111A
1987
کتابخانه
محل استقرار
NATIONAL BIBLIOGRAPHY NUMBER
Number
256252
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Advertising management
General Material Designation
[book]
First Statement of Responsibility
/ David A. Aaker, John G. Myers
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New Delhi
Name of Publisher, Distributor, etc.
: Prentice-Hall of India
Date of Publication, Distribution, etc.
، c1987
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xii, 564 p.
SERIES
Series Title
Eastern Economy Edition
GENERAL NOTES
Text of Note
Includes bibliographies and index
TOPICAL NAME USED AS SUBJECT
Entry Element
Advertising
Entry Element
Marketing management
DEWEY DECIMAL CLASSIFICATION
Number
659
.
1
A111A
1987
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5823
.
A13
1987
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Entry Element
Myers, John G
Entry Element
1933-
Entry Element
Aaker, David A
Dates
، 1933-
Relator Code
creator
Relator Code
author
ORIGINATING SOURCE
Country
ایران
LOCATION AND CALL NUMBER
Call Number
HF5823.A13 1987
Previous cataloging
BL
1
Y
