عنوان
پدید آورنده
موضوع
رده
HF 5821 .R65 1987
HF
5821
.
R65
1987
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0-07-100278-2
NATIONAL BIBLIOGRAPHY NUMBER
Country Code
IR
Number
163803
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Advertising and promotion management
General Material Designation
[Book]
First Statement of Responsibility
/ John R.Rossiter,Larry Percy
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York
Name of Publisher, Distributor, etc.
: St Louis McGraw -Hill
Date of Publication, Distribution, etc.
, 1987
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xix,649p.
Other Physical Details
: ill,table
Dimensions
; 21 cm
SERIES
Series Title
McGraw - Hill series in marketing
GENERAL NOTES
Text of Note
انگليسي
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references amd index
TOPICAL NAME USED AS SUBJECT
Advertising
Sales promotion
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5821
Book number
.
R65
1987
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
Rossiter
Part of Name Other than Entry Element
,John R
Relator Code
, author
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
Percy Larry
ORIGINATING SOURCE
Country
Iran
Agency
Central Library Of Tehran University
Old cataloging
BL
1
Y
