عنوان
پدید آورنده
موضوع
رده
HM851 .T744 2010
HM851
.
T744
2010
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
Qualification
(hbk.)
(Number (ISBN
9781441960986
NATIONAL BIBLIOGRAPHY NUMBER
Country Code
IR
Number
48
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Transitioned media
General Material Designation
[Book]
Other Title Information
:a turning point into the digital realm
First Statement of Responsibility
/ Gali Einav, editor
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York
Name of Publisher, Distributor, etc.
: Springer,
Date of Publication, Distribution, etc.
, c2010.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xix, 165 p.
Other Physical Details
: , ill. , 25 cm.
SERIES
Series Title
(The economics of information, communication and entertainment,1868-0453)
NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.
Text of Note
Printed
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
Introduction: the end of media as we know it? / Gali Einav -- The changing world of advertising and consumer behavior. TV for the twenty-first century : the video ad model in transition / Adam Gerber and Rick Mandler -- Branded entertainment : how advertisers and networks are working together to reach consumers in the new media environment / Rachel Mueller-Lust -- The evolution of cross-platform media use in the United States : insights from consumer research and NBC Universal's "Olympic Research Lab" / Horst Stipp -- The changing face of traditional media : the news business case study. We interrupt this program-- the cosmic change in the "news business" / Jeff Gralnick -- Mobile social networking and the news / Laura Forlano -- Parsing the online ecosystem : journalism, media, and the blogosphere / John Kelly -- Media reinvented : case studies of transitioning into a digital age. The transition to digital TV : a case study of HDTV / John Carey -- The fat lady still sings : bringing music into the digital age / Lydia Loizides -- How cinema is digital / Kristen M. Daly -- Thumb wars : body and mind in video games / Liel Leibovitz.
TOPICAL NAME USED AS SUBJECT
Digital media, Social aspects
Massamediaindustrie, gtt
Technische vernieuwing, gtt
Economische aspecten, gtt
Sociale aspecten, gtt
DEWEY DECIMAL CLASSIFICATION
Number
302
.
231
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HM851
Book number
.
T744
2010
PERSONAL NAME - SECONDARY RESPONSIBILITY
Einav, Gali
ORIGINATING SOURCE
Country
Iran
Agency
دانشگاه تهران پردیس البرز
ELECTRONIC LOCATION AND ACCESS
Access number
9781441960986.pdf
Date and Hour of Consultation and Access
9781441960986.pdf
old catalog
Printed
BL
1
a
Y
