عنوان
پدید آورنده
موضوع
رده
HD,69,.B7,H345,2003
HD
,
69
,.
B7
,
H345
,
2003
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0749439270
NATIONAL BIBLIOGRAPHY NUMBER
Country Code
IR
Number
ebook15738
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Brand failures
General Material Designation
[Electronic Resource]
Other Title Information
:the truth about the 100 biggest branding mistakes of all time
First Statement of Responsibility
/ Matt Haig
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
London ;Sterling, VA.
Name of Publisher, Distributor, etc.
: Kogan Page,
Date of Publication, Distribution, etc.
, 2003.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
viii, 310 p.
Other Physical Details
: ; 24 cm.
NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.
Text of Note
e
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (p. [301]-302) and index.
TOPICAL NAME USED AS SUBJECT
Branding (Marketing)
Brand loyalty.
Brand choice.
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8
,
27
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD
,
69
,.
B7
,
H345
,
2003
PERSONAL NAME - PRIMARY RESPONSIBILITY
Haig, Matt
ORIGINATING SOURCE
Country
ایران
LOCATION AND CALL NUMBER
Call Number
658.8,27
ELECTRONIC LOCATION AND ACCESS
Date and Hour of Consultation and Access
0749439270.pdf
Electronic Format Type
0
Electronic Format Type
0
old catalog
e
BL
1
a
Y
