عنوان
پدید آورنده
موضوع
رده
HF 5823 .B387 2009
HF
5823
.
B387
2009
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
9780071284400
(Number (ISBN
0071284400
NATIONAL BIBLIOGRAPHY NUMBER
Country Code
IR
Number
157381
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Advertising and promotion
General Material Designation
[Book]
Other Title Information
:an integrated marketing communications perspective /George E. Belch & Michael A. Belch.
First Statement of Responsibility
/ George E. Belch & Michael A. Belch.
EDITION STATEMENT
Edition Statement
8th ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Boston
Name of Publisher, Distributor, etc.
: McGraw-Hill Irwin
Date of Publication, Distribution, etc.
, c2009.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxv, 838 p.
Other Physical Details
:col. ill.
Dimensions
;29 cm.
GENERAL NOTES
Text of Note
English
Text of Note
Includes indexes.
TOPICAL NAME USED AS SUBJECT
Advertising -- Awards
Sales promotion.
Communication in marketing.
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5823
Book number
.
B387
2009
PERSONAL NAME - PRIMARY RESPONSIBILITY
Belch, George E., 1951-
PERSONAL NAME - SECONDARY RESPONSIBILITY
Belch, Michael A.
ORIGINATING SOURCE
Country
Iran
Agency
University of Tehran. Kish International Campus
Old cataloging
p
BL
1
Y
