عنوان
پدید آورنده
موضوع
رده
HF 5415 .C52 2004
HF
5415
.
C52
2004
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0749442980
NATIONAL BIBLIOGRAPHY NUMBER
Country Code
IR
Number
157730
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Key marketing skills
General Material Designation
[Book]
Other Title Information
:strategies, tools, and techniques for marketing success /Peter Cheverton ; [foreword by Malcolm McDonald].
EDITION STATEMENT
Edition Statement
2nd ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
London ;Sterling, VA :
Name of Publisher, Distributor, etc.
: Kogan Page,
Date of Publication, Distribution, etc.
, 2004.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xiii, 383 p.
Other Physical Details
:ill.
Dimensions
;25 cm.
GENERAL NOTES
Text of Note
English
Text of Note
Includes index.
TOPICAL NAME USED AS SUBJECT
Marketing
Strategic planning
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
Book number
.
C52
2004
PERSONAL NAME - PRIMARY RESPONSIBILITY
Cheverton, Peter.
ORIGINATING SOURCE
Country
Iran
Agency
University of Tehran. Kish International Campus
Old cataloging
p
BL
1
Y
