عنوان

Kellogg on biotechnology :thriving through integration]CD[

شماره استاندارد

1747

عنوان اصلي

Kellogg on biotechnology :thriving through integration]CD[

محل نشرو پخش و غیره

Evanston, Ill. : Kogan Page

نام ناشر، پخش کننده و غيره

Northwestern University Press : Kellogg School of Management ; London :

تاریخ نشرو بخش و غیره

c2005

نام خاص و کميت اثر

xiii, 264 p. : ill. ; 23 cm.

متن يادداشت

Includes bibliographical references and index

متن يادداشت

Promises and challenges of the U.S. stem cell industry / Whit Alexander and Shail Thaker -- Pharmacogenomics: overcoming the hurdles to adoption / Janette Chung, Peggy Mathias, and Rebecca Wildman -- Nanobiotechnology: applications and commercialization strategies / Badri Amurthur ... ]et al.[ -- Sustaining platforms / Erich Hoefer ... ]et al.[ -- Mergers and acquisitions as a strategic alternative in biotech / Andrew Ingley, Gregory Lief, and Jeanne Lukacek -- Biologics manufacturing: the make or buy decision / Anurag Bagaria -- Pharming factories / Andrew Ingley, James Pavlik, and Ty Smith -- The role of marketing / Dario Benavides ... ]et al.[ -- To DTC or not to DTC: direct-to-consumer marketing in medical devices / Roy Katz ... ]et al.[ -- The forgotten issue: reimbursement in biotechnology / Raj Changrani ... ]et al.[

عنصر شناسه ای

، Biotechnology

عنصر شناسه ای

، Biotechnology industries

عنصر شناسه ای

، Biomedical Technology

عنصر شناسه ای

economics ، Biotechnology

عنصر شناسه ای

organization & administration ، Biotechnology

عنصر شناسه ای

، Technology, Pharmaceutical

شماره رده

کد نقش

TI

عنصر شناسه اي

edited by Alicia Loffler

عنصر شناسه اي

AU aicilA ,relffoL

عنصر شناسه اي

CO Kellogg Center for Biotechnology

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