عنوان

Franchising & licensing :

شابک

0814404502

شابک

0814472222

شماره

dltt

عنوان اصلي

Franchising & licensing :

نام عام مواد

[Book]

ساير اطلاعات عنواني

two powerful ways to grow your business in any economy /

نام نخستين پديدآور

Andrew J. Sherman

وضعيت ويراست

Third edition

نام خاص و کميت اثر

xi, 436 pages :

ساير جزييات

illustrations ;

ابعاد

26 cm

متن يادداشت

Includes bibliographical references and index

متن يادداشت

Leveraging intellectual capital to create growth opportunities and profitable new income streams -- The foundation of franchising -- Developing the operations and training programs -- Developing system standards and enforcing quality control -- Federal and state regulation of franchising -- Compliance -- Structuring franchise agreements, area development agreements, and related documents -- Protecting the intellectual property of the Franchise system -- Managing disputes -- Developing sales and marketing plans -- Taking your franchise program overseas -- Business and strategic planning for the growing franchisor -- Capital formation strategies -- Management and leadership issues in building a successful franchising organization -- The role of the chief financial officer and related financial and administrative management issues -- Special issues in mergers and acquisitions -- Managing the transfer and renewal process -- Strategic and structural alternatives to franchising -- Structuring licensing programs and agreements -- Joint ventures and strategic alliances

بدون عنوان

0

عنوان اصلي به زبان ديگر

Franchising and licensing

موضوع مستند نشده

Franchises (Retail trade)-- United States

موضوع مستند نشده

License agreements-- United States

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Sherman, Andrew J

تاريخ عمليات

20141129030038.0

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y