عنوان

The rise of brands /

شابک

1845203836 (cloth)

شابک

1845203844 (pbk.)

شابک

9781845203832 (cloth)

شابک

9781845203849 (pbk.)

شماره

b515494

عنوان اصلي

The rise of brands /

نام عام مواد

[Book]

نام نخستين پديدآور

Liz Moor.

محل نشرو پخش و غیره

New York :

نام ناشر، پخش کننده و غيره

Berg,

تاریخ نشرو بخش و غیره

2007.

نام خاص و کميت اثر

188 pages :

ساير جزييات

illustrations ;

ابعاد

24 cm

متن يادداشت

Includes bibliographical references (p. [154]-174) and index.

متن يادداشت

The rise of brands -- The brand in history -- Brands, culture and economy -- Branded spaces -- Intellectual and other forms of property -- National brands and global brands -- Conclusion.

بدون عنوان

0

متن يادداشت

"Brands and logos are all around us - from the clothes we wear and the objects we buy, to the advertisements which cover our cities and the celebrities created by the media. We regard the brand as a new phenomenon, something born with the consumer society, but branding was born with civilization, its earliest examples dating to the Roman Empire." "Branding is now a growing industry, applied not only to commodities but to charities, cities, the worlds of sport and entertainment, even government initiatives. Such is the ubiquity and power of branding that it is increasingly taken as a sign of the commodification of everyday life and the rapacity of corporate power." "Examining the brand in history, the growth of national and global brands, the changing approaches of the branding industry and the exploration of new spaces for advertising, The Rise of Brands analyses exactly how brands develop and operate in contemporary society."--BOOK JACKET.

موضوع مستند نشده

Brand name products-- History.

موضوع مستند نشده

Branding (Marketing)

موضوع مستند نشده

Branding consultants.

موضوع مستند نشده

Intellectual property-- Management.

موضوع مستند نشده

Marketing-- Social aspects.

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Moor, Liz.

تاريخ عمليات

20110902033101.0

قواعد فهرست نويسي ( بخش توصيفي )

rda

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y