Marketing in a consumer-driven world -- Understanding consumers today and what matters most -- The psychology of choice and how to trigger it for lifetime value -- Laying a foundation for growth -- Building a strategy for LTV and ROI -- Researching your customers, competitors, and industry -- Creating a winning marketing plan -- Content marketing and marketing content -- Creating an omni-channel plan -- Creative that engages the mind -- Digital tools and tactics that work -- Using print in a digital world -- Powerful ways to engage for LTV and ROI -- Going direct with data, personalization, and sales -- Building a website that engages and sells -- Leveraging networks and events -- Building a brand that sells again and again -- Making your brand stand out -- Finding the right pricing approach -- Distribution and merchandising in an augmented world -- Succeeding in sales and service -- The part of tens -- Ten common marketing mistakes (and how to avoid them) -- Ten ways to measure results (beyond ROI).
بدون عنوان
0
یادداشتهای مربوط به خلاصه یا چکیده
متن يادداشت
Marketing is changing, and you'll need todays techniques to make the most of every marketing dollar. Whether you're a mom-and-pop business or a global brand, the tips and techniques in this book will help you find, reach, and engage your customers in ways that generate sales and success.
عنوان روی جلد
عنوان روي جلد
Marketing for dummies
موضوع (اسم عام یاعبارت اسمی عام)
موضوع مستند نشده
Marketing-- Management.
موضوع مستند نشده
Marketing.
موضوع مستند نشده
Commerce.
موضوع مستند نشده
Marketing-- methods.
موضوع مستند نشده
Marketing-- Management.
موضوع مستند نشده
Marketing-- Management.
موضوع مستند نشده
Marketing.
موضوع مستند نشده
Marketing.
رده بندی ديویی
شماره
658
.
8/02
ويراست
23
رده بندی کنگره
شماره رده
HF5415
.
13
نشانه اثر
.
M36945
2017
سایر رده بندی ها
شماره رده
F713
.
50
کد سيستم
clc
نام شخص به منزله سر شناسه - (مسئولیت معنوی درجه اول )