عنوان

Services marketing :

شابک

0078112109

شابک

9780078112102

عنوان اصلي

Services marketing :

نام عام مواد

[Book]

ساير اطلاعات عنواني

integrating customer focus across the firm /

نام نخستين پديدآور

Valarie A. Zeithaml, University of North Carolina at Chapel Hill, Mary Jo Bitner, Arizona Strate University, Dwayne D. Gremler, Bowling Green State University.

وضعيت ويراست

Seventh edition.

محل نشرو پخش و غیره

Dubuque :

نام ناشر، پخش کننده و غيره

McGraw-Hill Education,

تاریخ نشرو بخش و غیره

[2018]

نام خاص و کميت اثر

xxviii, 514 pages :

ساير جزييات

illustrations ;

ابعاد

27 cm

متن يادداشت

Revised edition of the authors' Services marketing, c2013.

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

Foundations for services marketing -- Focus on the customer -- Understanding customer requirements -- Aligning service design and standards -- Delivering and performing service -- Managing service promises -- Service and the bottom line.

بدون عنوان

0

متن يادداشت

"This text is for students and business people who recognize the vital role that services play in the economy and its future. The advanced economies of the world are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. Manufacturing and product-dominant companies that, in the past, have depended on their physical products for their livelihood now recognize that service provides one of their few sustainable competitive advantages"--

متن يادداشت

"Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industries. New research references and examples in every chapter include increased coverage of new business model examples such as Airbnb, Uber, OpenTable, Mint/Intuit, and others, alongside greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service. View Table of Contents and Features below for more information"--

موضوع مستند نشده

Customer services.

موضوع مستند نشده

Marketing.

موضوع مستند نشده

Service industries-- Marketing.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Marketing-- Multilevel.

موضوع مستند نشده

Business and Management.

موضوع مستند نشده

Business and Management.

موضوع مستند نشده

Customer services.

موضوع مستند نشده

Marketing.

موضوع مستند نشده

Service industries-- Marketing.

موضوع مستند نشده

BUS

موضوع مستند نشده

BUS

شماره

ويراست

شماره رده

نشانه اثر

شماره رده

شماره رده

شماره رده

کد سيستم

کد سيستم

کد سيستم

مستند نام اشخاص تاييد نشده

Zeithaml, Valarie A.

مستند نام اشخاص تاييد نشده

Bitner, Mary Jo

مستند نام اشخاص تاييد نشده

Gremler, Dwayne D.

تاريخ عمليات

20200822084446.0

قواعد فهرست نويسي ( بخش توصيفي )

rda

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y