عنوان

Marketing :

شابک

013414953X

شابک

9780134149530

عنوان اصلي

Marketing :

نام عام مواد

[Book]

ساير اطلاعات عنواني

an introduction /

نام نخستين پديدآور

Gary Armstrong, University of North Carolina, Philip Kotler, Northwestern University.

وضعيت ويراست

Thirteenth edition.

محل نشرو پخش و غیره

Boston :

نام ناشر، پخش کننده و غيره

Pearson,

تاریخ نشرو بخش و غیره

[2017]

نام خاص و کميت اثر

xxviii, 642 ;

ابعاد

28 cm

متن يادداشت

Revised edition of the authors' Marketing, 2015.

متن يادداشت

Includes bibliographical references (pages 601-621) and indexes.

متن يادداشت

Defining marketing and the marketing process: Marketing : creating customer value and engagement -- Company and marketing strategy : partnering to build customer engagement, value and relationships -- Understanding the marketplace and customer value: Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Understanding consumer and business buyer behavior -- Designing a customer value-driven strategy and mix: Customer value-driven marketing strategy : creating value for target customers -- Products, services, and brands : building customer value -- Developing new products and managing the product life cycle -- Pricing : understanding and capturing customer value -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Engaging consumers and communicating customer value : advertising and public relations -- Personal selling and sales promotion -- Direct, online, social media, and mobile marketing -- Extending marketing: The global marketplace -- Sustainable marketing : social responsibility and ethics -- Appendix 1 company cases -- Appendix 2 marketing plan -- Appendix 3 marketing by the numbers -- Glossary -- References -- Index.

بدون عنوان

0

موضوع مستند نشده

Marketing.

موضوع مستند نشده

85.40 marketing.

موضوع مستند نشده

Beziehungsmarketing

موضوع مستند نشده

Marketing

موضوع مستند نشده

Marketing.

موضوع مستند نشده

Marketingtheorie

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Armstrong, Gary, (Gary M.)

مستند نام اشخاص تاييد نشده

Kotler, Philip

تاريخ عمليات

20200822085706.0

قواعد فهرست نويسي ( بخش توصيفي )

rda

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y