عنوان

The instigatory theory of NGO communication :

شابک

3658268581

شابک

9783658268589

شابک اشتباه

3658268573

شابک اشتباه

9783658268572

عنوان اصلي

The instigatory theory of NGO communication :

نام عام مواد

[Book]

ساير اطلاعات عنواني

strategic communication in civil society organizations /

نام نخستين پديدآور

Evandro Oliveira.

محل نشرو پخش و غیره

Wiesbaden :

نام ناشر، پخش کننده و غيره

Springer VS,

تاریخ نشرو بخش و غیره

[2019]

نام خاص و کميت اثر

1 online resource (xxii, 262 pages) :

ساير جزييات

illustrations

عنوان فروست

Organisationskommunikation Ser.

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

Strategic communication and NGOs -- Logics and management -- NGOs and social theory: social and economic dimensions -- Fundraising -- Volunteering -- Civic relations and social change.

بدون عنوان

0

متن يادداشت

By understanding the ontogenesis of NGOs as civil society organizations from a historical-anthropological, communicational, sociological, economical and managerial perspective, Evandro Oliveira outlines the Instigatory Theory of NGO Communication (ITNC). This proposes the ontological principles, an applied conceptual model and a cybernetic operational model for understanding and managing communication at NGOs. Those models were tested using a mixed-method research design. The content • Strategic communication and NGOs • Logics and management • NGOs and social theory: social and economic dimensions • Fundraising • Volunteering • Civic relations and social change The target groups • Students and lecturers in the field of public relations, sociology, economics, management and communication • Practitioners in NPOs, NGOs and civil society organizations The author Prof. Dr. phil., rer. pol Evandro Oliveira is Professor for corporate communication at the University of Applied Sciences in Berlin (HMKW). He is also lecturing at the Free University of Berlin and University of Mannheim, among others. He is the vice-chair of the section Organizational and Strategic Communication of the international academic PR association ECREA. His main research interests are strategic communication, NGO and civil society organizations communication management, social media and political communication.--

عنوان

Instigatory theory of NGO communication.

شماره استاندارد بين المللي کتاب و موسيقي

9783658268572

موضوع مستند نشده

Communication.

موضوع مستند نشده

Non-governmental organizations.

موضوع مستند نشده

Communication.

موضوع مستند نشده

Non-governmental organizations.

شماره

ويراست

شماره رده

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Oliveira, Evandro

تاريخ عمليات

20200823185136.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y