عنوان

No space, no choice, no jobs, no logo :

شابک

0312203438

شابک

0312271921

شابک

0321203438

شابک

9780312203436

شابک

9780312271923

شابک

9780321203434

عنوان اصلي

No space, no choice, no jobs, no logo :

نام عام مواد

[Book]

ساير اطلاعات عنواني

taking aim at the brand bullies /

نام نخستين پديدآور

Naomi Klein.

وضعيت ويراست

1st Picador USA ed.

محل نشرو پخش و غیره

New York :

نام ناشر، پخش کننده و غيره

Picador USA,

تاریخ نشرو بخش و غیره

2000.

نام خاص و کميت اثر

xxi, 490 pages :

ساير جزييات

illustrations ;

ابعاد

24 cm

متن يادداشت

Includes bibliographical references (pages 479-481) and index.

متن يادداشت

TABLE OF CONTENTS -- New branded world -- The brand expands: how the logo grabbed center stage -- Alt.everything: the youth market and the marketing of cool -- The branding of learning; ads in schools and universities -- Patriarchy gets funky: the triumph of identity marketing -- Brand bombing: franchises in the age of the superbrand -- Mergers and synergy: the creation of commercial utopias -- Corporate censorship: barricading the branded village -- The discarded factory: degraded production in the age of the superbrand -- Threats and temps: from working for nothing to free agent nation -- Breeding disloyalty: what goes around, comes around -- Culture jamming: ads under attack -- Reclaim the streets -- Bad mood rising: the new anticorporate activism -- The brand boomerang: the tactics of brand-based campaigns -- The tale of three logos: the swoosh, the shell and the arches -- Local foreign policy: students and communities join the fray -- Beyond the brand: the limits of brand-based politics -- Consumerism versus citizenship: the fight for the global commons.

بدون عنوان

0

متن يادداشت

An analysis of the invasion of our personal lives by logo-promoting, powerful corporations combines muckraking journalism with contemporary memoir to discuss current consumer culture.

عنوان عطف

No logo

موضوع مستند نشده

Brand name products-- Political aspects.

موضوع مستند نشده

Brand name products-- Public opinion.

موضوع مستند نشده

International business enterprises-- Political aspects.

موضوع مستند نشده

International business enterprises-- Public opinion.

موضوع مستند نشده

Brand name products-- Public opinion.

موضوع مستند نشده

International business enterprises-- Political aspects.

موضوع مستند نشده

International business enterprises-- Public opinion.

شماره

ويراست

شماره رده

نشانه اثر

شماره رده

کد سيستم

مستند نام اشخاص تاييد نشده

Klein, Naomi,1970-

تاريخ عمليات

20200824063307.0

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y