عنوان

The development and management of visitor attractions /

شابک

0080494501

شابک

058545955X

شابک

0750651695

شابک

1136410562

شابک

1136410600

شابک

1136410619

شابک

9780080494500

شابک

9780585459554

شابک

9780750651691

شابک

9781136410567

شابک

9781136410604

شابک

9781136410611

شابک اشتباه

1138129526

شابک اشتباه

9781138129528

شماره

b701673

شماره

GEO3062

عنوان اصلي

The development and management of visitor attractions /

نام عام مواد

[Book]

نام نخستين پديدآور

John Swarbrooke.

وضعيت ويراست

2nd ed.

محل نشرو پخش و غیره

Boston :

نام ناشر، پخش کننده و غيره

Butterworth-Heinemann,

تاریخ نشرو بخش و غیره

2002.

نام خاص و کميت اثر

1 online resource (xviii, 406 pages) :

ساير جزييات

illustrations

متن يادداشت

Includes bibliographical references (pages 394-402) and index.

متن يادداشت

Preface; The context -- Introduction; The role of visitor attractions in tourism; The visitor attraction product; The visitor attraction market; The business environment and visitor attractions; The development of visitor attractions -- The development process and the role of feasibility studies; Factors influencing the success of visitor attractions; Financing visitor attraction projects; Designing visitor attractions; Project management; The management of visitor attractions -- The role of the manager and management styles; The marketing concept; Strategic marketing planning; The implementation of marketing strategies; Human resource management; Financial management; Operations management; Management and the 'greening' of attractions; Managing quality; Managing change and planning for the future; Case studies; The future of visitor attractions; Bibliography and further reading; Index.

بدون عنوان

0

متن يادداشت

Now in its second edition, the successful 'Development and Management of Visitor Attractions' has been fully revised and updated to cover the latest issues in this ever-changing area of tourism. New features/topics include: * The Millennium Dome * National Lottery funded projects * International case studies * Updated statistics and examples The author examines the factors that contribute to the success of visitor attractions. 'The Development and Management of Visitor Attractions' 2nd Edition, covers every aspect of the process of developing and managing different kinds of attractions. Theories explored throughout the text are illustrated through a range of examples and case studies drawn from a number of countries. Completely revised and updated 'One-stop-shop' and reference book on the principles of setting up and managing all types of attractions. New, international case studies.

منبع سفارش / آدرس اشتراک

Elsevier Science & Technology

شماره انبار

93726:93725

عنوان

Development and management of visitor attractions.

شماره استاندارد بين المللي کتاب و موسيقي

0750651695

موضوع مستند نشده

Leisure industry.

موضوع مستند نشده

Tourism.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Industries-- Hospitality, Travel & Tourism.

موضوع مستند نشده

Leisure industry.

موضوع مستند نشده

Tourism.

موضوع مستند نشده

Travel and Tourism.

موضوع مستند نشده

BUS-- 081000

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Swarbrooke, John.

تاريخ عمليات

20201207172117.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y