یادداشتهای مربوط به کتابنامه ، واژه نامه و نمایه های داخل اثر
متن يادداشت
Includes bibliographical references and index.
یادداشتهای مربوط به مندرجات
متن يادداشت
The Business of Brands; Contents; Acknowledgements; Why This Book was Written; The Six-Minute Read; Part I BRANDS AND BUSINESS; 1: What is a Brand?; 2: Brand Strategy is Business Strategy; 3: Brands in the Boardroom; Part II SOURCES OF BUSINESS VALUE; 4: Strong Brands Command Market Share; 5: Strong Brands Create Barriers to Entry for Competitors; 6: Strong Brands can Launch Successful Extensions; 7: Strong, Well-Defined Brands Find it Easier to Enter New Markets; 8: Strong Brands can Attract and Retain Talent; 9: Strong Brands have Lower Price Elasticity
متن يادداشت
10: Strong Brands can Command a Premium11: Strong Brands can Deal with Market Disruption; 12: Strong Brands have more Loyalty; 13: Strong Brands are a Store of Trust; 14: Strong Brands can Stimulate Innovation; Part III STRATEGIC BRAND PLANNING; 15: Defining the Market; 16: Strategic Challenges; 17: Launch; 18: Challenge; 19: Maintain; 20: Revitalize; 21: Re-brand; 22: Acquire; Part IV BRAND BIOGRAPHIES; 23: American Express; 24: Ben & Jerry's; 25: Def Jam; 26: IBM; 27: Dove; 28: BP; 29: The Economist; Part V MEASUREMENT AND VALUATION; 30: Understanding Brand Strength
متن يادداشت
31: Understanding Brand Value32: Brand Measurement and Business Performance; 33: Building Strong Brands; Conclusion; Index
بدون عنوان
0
بدون عنوان
8
بدون عنوان
8
یادداشتهای مربوط به خلاصه یا چکیده
متن يادداشت
This is not a 'how to' book about branding. Instead it outlines approaches that will increase the accountability of marketing spending and provide tools to support investment decisions. Drawing on the world's largest database of brand research, The Business of Brands outlines the ways in which brands are a source of value for both businesses and consumers. For businesses, it shows how brands contribute to shareholder value, both through revenue generation and by acting as a management tool. And for consumers, it shows how brands can fulfil various valuable functions - such as acting as a sourc.
یادداشتهای مربوط به سفارشات
منبع سفارش / آدرس اشتراک
OverDrive, Inc.
منبع سفارش / آدرس اشتراک
eBook Library
شماره انبار
7B332EB9-5AF4-4B4C-8F82-B7032E82F7B5
شماره انبار
EBL220522
ویراست دیگر از اثر در قالب دیگر رسانه
عنوان
Business of brands.
شماره استاندارد بين المللي کتاب و موسيقي
0470862599
موضوع (اسم عام یاعبارت اسمی عام)
موضوع مستند نشده
Brand name products-- Management.
موضوع مستند نشده
Brand name products.
موضوع مستند نشده
Branding (Marketing)
موضوع مستند نشده
Value added.
موضوع مستند نشده
Brand name products-- Management.
موضوع مستند نشده
Brand name products.
موضوع مستند نشده
Branding (Marketing)
موضوع مستند نشده
BUSINESS & ECONOMICS-- Advertising & Promotion.
موضوع مستند نشده
Value added.
مقوله موضوعی
موضوع مستند نشده
BUS-- 002000
رده بندی ديویی
شماره
658
.
8/27
ويراست
22
رده بندی کنگره
شماره رده
HD69
.
B7
نشانه اثر
M55
2004
نام شخص به منزله سر شناسه - (مسئولیت معنوی درجه اول )