عنوان

Marketing higher education :

شابک

0335220320

شابک

0335220339

شابک

0335236863

شابک

0335237614

شابک

9780335220328

شابک

9780335220335

شابک

9780335236862

شابک

9780335237616

شماره

b716362

عنوان اصلي

Marketing higher education :

نام عام مواد

[Book]

ساير اطلاعات عنواني

theory and practice /

نام نخستين پديدآور

Felix Maringe and Paul Gibbs.

محل نشرو پخش و غیره

New York :

نام ناشر، پخش کننده و غيره

Open University Press,

تاریخ نشرو بخش و غیره

2009.

نام خاص و کميت اثر

1 online resource (xiv, 195 pages) :

ساير جزييات

illustrations

متن يادداشت

Includes bibliographical references (pages 167-186) and index.

متن يادداشت

"The marketing of higher education has become a natural consequence of the market in which HEIs are created and function. The shift from government grant to fee income, the homogenization of institutions under the title, 'University', the rhetoric of diversification and the realization of competition for students based on reputation and brand (academic and otherwise) has driven institutions to embrace the market. This book is unique in considering these matters as well its attempt to examine the relationship between marketing and the education that is being marketed. These issues are global and touch on the very nature of the place of HEIs in society as well as how they need to position themselves to compete." "The readership for this book includes those studying higher education management, as well as those interested in higher education policy issues, but it has something of interest for all those engaged in higher education today."--Jacket.

عنوان

Marketing higher education.

شماره استاندارد بين المللي کتاب و موسيقي

9780335220335

موضوع مستند نشده

Education, Higher-- Marketing.

موضوع مستند نشده

Universities and colleges-- Marketing.

موضوع مستند نشده

EDUCATION-- Higher.

موضوع مستند نشده

Education, Higher-- Marketing.

موضوع مستند نشده

Universities and colleges-- Marketing.

موضوع مستند نشده

EDU-- 015000

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Maringe, Felix.

مستند نام اشخاص تاييد نشده

Gibbs, Paul.

تاريخ عمليات

20201208085320.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y