عنوان

The gender intelligent retailer :

شابک

0470841028

شابک

9780470841020

شماره

b753975

عنوان اصلي

The gender intelligent retailer :

نام عام مواد

[Book]

ساير اطلاعات عنواني

discover the connection between women consumers and business growth /

نام نخستين پديدآور

Joanne Thomas Yaccato with Sean McSweeney.

محل نشرو پخش و غیره

Mississauga, Ont. :

نام ناشر، پخش کننده و غيره

J. Wiley & Sons Canada,

تاریخ نشرو بخش و غیره

c2008.

نام خاص و کميت اثر

xxiv, 285 p. :

ساير جزييات

ill. ;

ابعاد

24 cm.

متن يادداشت

Includes index.

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

Down on the farm ... -- The beaver and the octopus -- Going beyond 2x4s and nails -- Organizational readiness : so, who's driving this tractor? -- Allstate transitions to organic -- Controlling your company's PESTs : product development through a gender lens -- Controlling your company's PESTs : the store environment -- Controlling your company's PESTs : selling and communication tools : getting women to listen -- Controlling your company's PESTs : creating gender-intelligent points of contact -- Mountain equipment co-op : the organic standard -- The lay of the land.

بدون عنوان

0

متن يادداشت

"Gender Intelligence is about creating a company-wide competency around what women consumers are looking for, and reflecting that in every aspect of your business: marketing, advertising, operations, store layout and design, product development, staff training, human resources, etc. This approach is not a short-term, "pink-washing" marketing gimmick that attracts women consumers temporarily, but rather a way of building lasting relationships with your key customers that result in increased market share and customer satisfaction for all customers." "The Gender Intelligent Retailer is full of examples and case studies of companies that have implemented Gender Intelligence and are reaping the benefits, including: The Home Depot, Sobeys, Allstate Insurance, the Toronto Blue Jays, the Government of British Columbia, Bruce Power, Shane Homes, and Petro-Canada."--Jacket.

عنوان

Gender intelligent retailer.

موضوع مستند نشده

Marketing-- Psychological aspects.

موضوع مستند نشده

Selling-- Psychological aspects.

موضوع مستند نشده

Target marketing.

موضوع مستند نشده

Women consumers.

موضوع مستند نشده

Cibles (Marketing)

موضوع مستند نشده

Consommatrices.

موضوع مستند نشده

Marketing-- Aspect psychologique.

موضوع مستند نشده

Vente-- Aspect psychologique.

موضوع مستند نشده

Marketing-- Psychological aspects.

موضوع مستند نشده

Selling-- Psychological aspects.

موضوع مستند نشده

Target marketing.

موضوع مستند نشده

Women consumers.

شماره

ويراست

شماره رده

نشانه اثر

شماره رده

شماره رده

کد سيستم

کد سيستم

مستند نام اشخاص تاييد نشده

Thomas Yaccato, Joanne,1957-

مستند نام اشخاص تاييد نشده

McSweeney, Sean,1968-

تاريخ عمليات

20201204133133.0

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y