strategies for building successful global businesses /
نام نخستين پديدآور
edited by Hubert Gatignon and John R. Kimberly with Robert E. Gunther.
وضعیت نشر و پخش و غیره
محل نشرو پخش و غیره
New York :
نام ناشر، پخش کننده و غيره
Cambridge University Press,
تاریخ نشرو بخش و غیره
2004.
مشخصات ظاهری
نام خاص و کميت اثر
xxii, 451 pages ;
ابعاد
24 cm
یادداشتهای مربوط به کتابنامه ، واژه نامه و نمایه های داخل اثر
متن يادداشت
Includes bibliographical references and indexes.
یادداشتهای مربوط به مندرجات
متن يادداشت
Globalization and its challenges / Hubert Gatignon and John R. Kimberly -- The changing international corporate governance landscape / Mauro F. Guillén and Mary A. O'Sullivan -- Corporate governance and leadership in a globalizing equity market / Michael Useem -- Leadership in a global organization : a cross-cultural perspective / Mansour Javidan, Günter K. Stahl, and Robert J. House -- The globalization of business education / Arnoud De Meyer, Patrick T. Harker, and Gabriel Hawawini -- Globalization through acquisitions and alliances : an evolutionary perspective / Harbir Singh and Maurizio Zollo -- Developing new products and services for the global market / Reinhard Angelmar -- Managing brands in global markets / George S. Day and David J. Reibstein -- Global marketing of new products / Hubert Gatignon and Christophe Van den Bulte -- Global equity capital markets for emerging growth firms : patterns, drivers, and implications for the globalizing entrepreneur / Raphael Amit and Christoph Zott -- Cross-border valuation : the international cost of equity capital / Gordon M. Bodnar, Bernard Dumas, and Richard Marston -- Managing risk in global supply chains / Paul R. Kleindorfer and Luk N. Van Wassenhove -- Global recombination : cross-border technology and innovation management / Philip Anderson and Lori Rosenkopf -- From corporate social responsibility to global citizenship / Eric W. Orts -- Colliding forces : domestic politics and the global economy / Ethan B. Kapstein and Stephen J. Kobrin -- Global implications of information and communication technologies (ICT) / Arnoud De Meyer -- Globalization and its many faces : the case of the health sector / Lawton R. Burns, Thomas D'Aunno, and John R. Kimberly -- Conclusion : The continuing process of globalizing / Hubert T. Gatignon and John R. Kimberly.
بدون عنوان
0
یادداشتهای مربوط به خلاصه یا چکیده
متن يادداشت
The non-partisan treatment of the issues will be of interest to managers wrestling with the many challenges of globalizing, to policy makers interested in whether and how either to slow or to accelerate the process, and to those in non-governmental organizations concerned with understanding global business challenges."--Jacket.
عنوان اصلی به زبان دیگر
عنوان اصلي به زبان ديگر
Strategies for building successful global business