عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
شماره کتابشناسی ملی
شماره
TLpq2401951476
زبان اثر
زبان متن نوشتاري يا گفتاري و مانند آن
انگلیسی
عنوان و نام پديدآور
عنوان اصلي
An Evaluation of Social Marketing Delivery Modes Aimed at Teen Smartphone Use while Driving Behavior:
نام عام مواد
[Thesis]
نام نخستين پديدآور
Scott Diehl, Francene
عنوان اصلي به قلم نويسنده ديگر
An Application of the Theory of Planned Behavior
نام ساير پديدآوران
Janicak, Christopher
وضعیت نشر و پخش و غیره
نام ناشر، پخش کننده و غيره
Indiana University of Pennsylvania
تاریخ نشرو بخش و غیره
2020
مشخصات ظاهری
نام خاص و کميت اثر
117
یادداشتهای مربوط به پایان نامه ها
جزئيات پايان نامه و نوع درجه آن
Ph.D.
کسي که مدرک را اعطا کرده
Indiana University of Pennsylvania
امتياز متن
2020
یادداشتهای مربوط به خلاصه یا چکیده
متن يادداشت
Prior research has confirmed the "long history of social marketing used by government and nonprofit organizations to impact behaviors of the general public" (Lennon et al., 2010, p. 95). Providing effective social marketing specifically to high school students is an important step in reducing unintentional death behind the wheel. According to the Centers for Disease Control (CDC), vehicle collisions are the number one cause of unintentional death for 16 to 24 year olds (Centers for Disease Control, 2018). Further, Asbridge (2013) also argues that smart phones are having an impact on the number of teen crashes, although statistics have not been able to accurately quantify it. The safety community acknowledges that smart phone use while driving is hazardous, however, despite this acknowledgement, adults and teens alike continue to engage in this dangerous behavior (National Highway Traffic Safety Administration, 2016, p. 2). Action is being taken to curb this practice as corporations and public health organizations are committing time, money and other resources to raise awareness regarding the risks associated with smartphone use while driving in an effort to reduce teen death behind the wheel (Lennon et al., 2010, p. 109). Building upon this research, the goal of this study is to determine the following: 1) if virtual reality/immersive technology utilized in social marketing treatment delivery has an impact on risky smart phone use while driving behaviors by high school students, 2) whether or not there is a correlation between teen behaviors and behavior intentions as based upon the Theory of Planned Behavior which was founded by Icek Ajzen and Martin Fishbein (1975) and 3) if teens have a preference for a specific type of social marketing delivery mode.
موضوع (اسم عام یاعبارت اسمی عام)
موضوع مستند نشده
AT&T
موضوع مستند نشده
Safety
موضوع مستند نشده
Social marketing
موضوع مستند نشده
Training
موضوع مستند نشده
Transportation
موضوع مستند نشده
Virtual reality
نام شخص به منزله سر شناسه - (مسئولیت معنوی درجه اول )
مستند نام اشخاص تاييد نشده
Janicak, Christopher
مستند نام اشخاص تاييد نشده
Scott Diehl, Francene
دسترسی و محل الکترونیکی
نام الکترونيکي
مطالعه متن کتاب وضعیت انتشار
فرمت انتشار
p
اطلاعات رکورد کتابشناسی
نوع ماده
[Thesis]
کد کاربرگه
276903
اطلاعات دسترسی رکورد
سطح دسترسي
a
تكميل شده
Y
