عنوان
پدید آورنده
موضوع
رده
HF 5415.2 .M35543 2010
HF
5415
.
2
.
M35543
2010
کتابخانه
محل استقرار
electronic
Marketing metrics :the definitive guide to measuring marketing performance
Upper Saddle River, N.J.
FT Press
c2010
xv, 414 p. : ill. ; 24 cm.
Rev. ed. of: Marketing metrics : 50+ metrics every executive should master. 2006
Includes bibliographical references and index
Paul W. Farris ... ]et al.[
2nd ed
Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability -- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising media and web metrics -- Marketing and finance -- The marketing metrics X-ray -- System of metrics
، Marketing research
Mathematical models ، Marketing
HF
5415
.
2
.
M35543
2010
TI
AU Farris, Paul W
