عنوان
پدید آورنده
موضوع
رده
HF 5415.2 .M35543 2010
HF
5415
.
2
.
M35543
2010
کتابخانه
محل استقرار
OTHER STANDARD IDENTIFIER
Standard Number
electronic
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Marketing metrics :the definitive guide to measuring marketing performance
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Upper Saddle River, N.J.
Name of Publisher, Distributor, etc.
FT Press
Date of Publication, Distribution, etc.
c2010
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xv, 414 p. : ill. ; 24 cm.
GENERAL NOTES
Text of Note
Rev. ed. of: Marketing metrics : 50+ metrics every executive should master. 2006
Text of Note
Includes bibliographical references and index
NOTES PERTAINING TO TITLE AND STATEMENT OF RESPONSIBILITY
Text of Note
Paul W. Farris ... ]et al.[
NOTES PERTAINING TO EDITION AND BIBLIOGRAPHIC HISTORY
Text of Note
2nd ed
CONTENTS NOTE
Text of Note
Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability -- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising media and web metrics -- Marketing and finance -- The marketing metrics X-ray -- System of metrics
TOPICAL NAME USED AS SUBJECT
Entry Element
، Marketing research
Entry Element
Mathematical models ، Marketing
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
.
2
.
M35543
2010
PERSONAL NAME - PRIMARY RESPONSIBILITY
Relator Code
TI
AU Farris, Paul W
