O.C. Ferrell, Belmont University, Geoffrey A. Hirt, Depaul University, Linda Ferrell, Belmont University.
Fifth edition.
New York, NY :
McGraw-Hill Education,
[2017]
1601
xii, 364, [32] pages :
illustrations ;
28 cm
Includes bibliographical references (pages 326-349) and indexes.
Business in a changing world -- Starting and growing a business -- Managing for quality and competitiveness -- Creating the human resource advantage -- Marketing: developing relationships -- Financing the enterprise.