O.C. Ferrell, Belmont University, Geoffrey A. Hirt, Depaul University, Linda Ferrell, Belmont University.
EDITION STATEMENT
Edition Statement
Fifth edition.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York, NY :
Name of Publisher, Distributor, etc.
McGraw-Hill Education,
Date of Publication, Distribution, etc.
[2017]
PROJECTED PUBLICATION DATE
Date
1601
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xii, 364, [32] pages :
Other Physical Details
illustrations ;
Dimensions
28 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 326-349) and indexes.
CONTENTS NOTE
Text of Note
Business in a changing world -- Starting and growing a business -- Managing for quality and competitiveness -- Creating the human resource advantage -- Marketing: developing relationships -- Financing the enterprise.