عنوان
پدید آورنده
موضوع
رده
HF5415 .F463 2008
HF5415
.
F463
2008
کتابخانه
محل استقرار
0750686316
9780750686310
b708176
Marketing strategy masterclass :
[Book]
the 100 questions you need to answer to create your own winning marketing strategy : including the new 'scorpio' model of market strategy /
Paul Fifield.
London :
Elsevier Butterworth-Heinemann,
©2008.
xxviii, 599 pages :
illustrations ;
25 cm
Includes index.
This is a highly structured & fully developed practical companion to Fifield's successful 'Marketing Strategy'. It can however stand alone for those executives whose needs are for guidance on implementing marketing strategy rather than doing the background thinking and covering the key conceptual issues.
Butterworth-Heinemann, C/O Elsevier Science Order Fulfillment 11830 Westline Industrial Dr, Saint Louis, MO, USA, 63146
Marketing-- Management.
Marketing-- Planning.
Strategic planning.
Marketing-- Management.
Marketing-- Planning.
Marketingpolitik.
Strategic planning.
658
.
802
22
HF5415
.
F463
2008
Fifield, Paul.
20201207231036.0
مطالعه متن کتاب [Book]
Y
