عنوان
پدید آورنده
موضوع
رده
HF5415 .F463 2008
HF5415
.
F463
2008
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0750686316
(Number (ISBN
9780750686310
NATIONAL BIBLIOGRAPHY NUMBER
Number
b708176
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Marketing strategy masterclass :
General Material Designation
[Book]
Other Title Information
the 100 questions you need to answer to create your own winning marketing strategy : including the new 'scorpio' model of market strategy /
First Statement of Responsibility
Paul Fifield.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
London :
Name of Publisher, Distributor, etc.
Elsevier Butterworth-Heinemann,
Date of Publication, Distribution, etc.
©2008.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxviii, 599 pages :
Other Physical Details
illustrations ;
Dimensions
25 cm
GENERAL NOTES
Text of Note
Includes index.
SUMMARY OR ABSTRACT
Text of Note
This is a highly structured & fully developed practical companion to Fifield's successful 'Marketing Strategy'. It can however stand alone for those executives whose needs are for guidance on implementing marketing strategy rather than doing the background thinking and covering the key conceptual issues.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
Butterworth-Heinemann, C/O Elsevier Science Order Fulfillment 11830 Westline Industrial Dr, Saint Louis, MO, USA, 63146
TOPICAL NAME USED AS SUBJECT
Marketing-- Management.
Marketing-- Planning.
Strategic planning.
Marketing-- Management.
Marketing-- Planning.
Marketingpolitik.
Strategic planning.
DEWEY DECIMAL CLASSIFICATION
Number
658
.
802
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
Book number
.
F463
2008
PERSONAL NAME - PRIMARY RESPONSIBILITY
Fifield, Paul.
ORIGINATING SOURCE
Date of Transaction
20201207231036.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
