عنوان
پدید آورنده
موضوع
رده
HF 5822 .S2 2000
HF
5822
.
S2
2000
کتابخانه
محل استقرار
1855066289
IR
135994
انگلیسی
IR
The psychology of advertising
[Book]
/ Walter D. Scott
; with a new Introduction by Morgen Witzel
Bristtol
: Thoemmes Press
, 2000
xi, 300 p.
: ill.
; 23 cm.
Foundations of modern management. Marketing
; v.5.
English
Includes bibliographical references (p. 248-300)
Advertising -- Psychological aspects
Psychology, Applied
HF
5822
.
S2
2000
Scott, Walter Dill, 1869-1955, author
Witzel, Morgen
Iran
University of Tehran. Kish International Campus
Old cataloging
p
BL
1
Y
